
About FloS
Fashion Line of Scrimmage (FLoS®) was founded in 2017 with a mission to unite the passion of American football with the bold spirit of fashion. Officially trademarked in 2018, FLoS represents more than a brand — it’s where strategy, courage, and creativity meet, much like the line of scrimmage where every play begins. Just as athletes face their greatest challenges on the field, FLoS (®) inspires you to face life’s competition with confidence and purpose. Our designs symbolize strength, resilience, and vision — encouraging you to be the playmaker in your own journey.
In 2024, we proudly launched the Inspired Thinker Collection™, an extension of our brand that speaks directly to those who choose to think boldly, live intentionally, and inspire greatness in themselves and others. This collection isn’t just fashion — it’s a mindset. Each piece is crafted to remind you to be inspired, stay inspired, and inspire others. At FLoS (®), we create more than apparel. We deliver fashion that connects who you are today with who you are inspired to become. Wear your greatness. Inspire the world.
FOUR CORE VALUES
Focus on meeting the expectations of the consumers.
Open up for opportunities to grow together.
Lead the fashion industry with integrity.
Stay committed to meeting the expectations of the consumers.
THREE CONNECTIONS
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A product interest of the people.
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A product that can be trusted.
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An emotional appeal associated with the brand and story.
People may readily connect with FLoS through online shopping or looking out for “Fashion Release Huddles” with a designed purpose to connect with communities of people.
“An Inspired Connection.”
FLoS Expectations
01
Manufacture meets the expectations of the wholesaler
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Wholesaler meets the expectations of the retailer
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Retailer meets the expectations of the consumer
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Consumer expectations are met
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